The Agent Achievement Awards return to the Park Plaza Westminster Bridge hotel on Thursday, July 9 to honour the UK’s best travel agents and agencies.
The biggest and most prestigious celebration of the travel trade will return this summer as we celebrate the best of the industry in association with headline sponsors Celebrity Cruises and Virgin Atlantic.
Founded in 1997, the AAAs feature a range of supplier-voted categories recognising the best small and large agencies by region, sales channel and product specialisms, in addition to categories which celebrate individual agents and business excellence and are open for entry and nomination by agency head offices and team members.
NEW for 2026 is the introduction of the Agency Branch of the Year Award, designed to recognise grassroots agency branches which have delivered outstanding performance and served their communities with distinction in the past 12 months.